Catch up on the latest updates about the all-new Zest from Tata Motors.
PAST THE CHEQUERED FLAG TO the frenzied cheering of three dozen technicians, drivers, time keepers, marshals, officials and support staff who had made the VRDE their home for the past two and a half weeks. “Adil, you have created history”, crackled the chief time keeper over the radios. Driving the Zest and overcome by excitement and emotion Adil replied, "No, it’s we who have created history".Read More
Tata Motors has finally developed a car that can give stiff competition to superstar compact sedans. The Indian sub-4 metre sedan segment is interesting. And the Zest is Tata's first serious attempt at gaining a foothold in this segment. Be it design, engineering, handling or equipment, the car is so surprisingly good that, if priced right, it will be able to challenge the three superstar compact sedans the Dzire, the Amaze and the Xcent. What Tata should now focus on is getting the customers to its showrooms. It is also time the customers take a walk into a Tata showroom and check out the Zest. As a famous auto journalist said at the party Tata threw in Goa during this test drive, Abki baar, Tata car.Read More
In terms of design, the Zest is fresh and considerably different from anything we have seen in the past with the Tata logo on the bonnet. There are design lines that are new, but the smiling countenance continues, though the bonnet grille has been reinterpreted. Tata designers have done a good balancing act with the retention of some family design traits in the new Zest, even while they have attempted to redefine a number of others. The result is a younger, more wholesome design that is likely to age more gracefully than the previous models.Read More
Come August and Tata Motors will finally introduce its new compact sedan, the Zest in the Indian market. The car which will be launched with both diesel and petrol engines is expected to undercut the Maruti Suzuki Dzire and the new Hyundai Xcent in terms of pricing. The Tata Zest is based on the Indica Vista platform but uses completely new panels, heavily revised interiors and improved suspension setup. The quality levels too have seen a significant improvement on the Zest compared to the Vista.Read More
The product planning team, under Girish Wagh, has created products that will focus on the millennial generation, who are always hooked to social media and mobiles. They are no doubt the major influencers at home these days. The company, eager to cater to the youthful consumers, started by introducing to media a team of engineers and marketing folks who are young and buzzing with praise about their future in Tata Motors. When you own this Tata car, it will feel as stylish as a Hyundai and as functional as a Fiat or a Maruti.Read More
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